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- About Me
- Work
- Skills
- Past
- Knowledge
- Contact Me
- Work life started out with handling core Marketing and Business Development for M/s Weightronix Controls a company into Manufacturing, Sales and Servicing of Electronic Weighing Scales and Automated Solutions viz:
- Packing
- Bagging
- Drum Filling
- Batching
- Plant Automation
- After compleating three years in the organization new oppourtunities came up as computer and Internet have always been a interesting domain for me where the journey so far had been of self exploration and learning, just as one would ponder what to do next, interesting oppourtunities in the field of Online Marketing came up in front of me.
- This took me to the office of People Interactive (I) Pvt Ltd., which owns and operates businesses such as Shaadi.com, Fropper.com, Shaaditimes.com, Astrolife.com and Shaadi Point.
- Joined the company as an Associate level from where I have had tremendous growth and exposure towards various aspects of Online Marketing such as Affiliates, Search Display and Email as well as have enjoyed handling new responsibilities and taking on new challanges as they come.
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| Company |
- People Interactive (I) Pvt. Ltd
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| Position |
- Associate – Online Marketing
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| Responsibilities |
- Key responsibilities included keyword research and analysis, publisher research and analysis.
- Pitching to new publisher and encouraging them to join the In House Affiliate Program
- Ensure the new publishers start the campaign and help them with any creative assistance if required
- Reactivation of inactive affiliates
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| Duration |
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| Company |
- People Interactive (I) Pvt. Ltd
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| Position |
- Associate – Online Marketing (Acting Manager – Affiliate Marketing)
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| Responsibilities |
- Manage both the In House Affiliate Programs (Shaadi.com & Fropper.com).
- Set the strategic direction for all affiliate programs
- Develop strategic partnerships to create partnerships that exceed traditional affiliate partnerships
- Review incoming proposals and make recommendations for partnerships and engagements; prepare revenue and cost analysis; estimate value of media/partnerships.
- Develop marketing programs (consumer and affiliate offers, affiliate communications, and newsletters) and oversee the execution.
- Recruit and activate affiliates, activate inactive affiliates, and deepen relationship with existing affiliates.
- Coordinate internally with marketing, creative, legal, engineering and product to execute against all deliverables.
- Conduct weekly review and ROI analysis of the affiliate programs and track to forecast
- Work with technology team to implement new or enhanced partner data feeds related to the affiliate program
- Recommend keywords to the Search Affiliates.
- Track performance and counter the effect of Search affiliates on the in house search program.
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| Duration |
- November 2007 – April 2008
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| Company |
- People Interactive (I) Pvt. Ltd
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| Position |
- Manager – Affiliate Marketing
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| Responsibilities |
- Develop in house affiliate program for remaining brands – Astrolife.com and Makaan.com.
- Increase direct revenues from affiliates and web marketing.
- Increase brand awareness via online and web based techniques.
- Recognize new marketing opportunities and trends in online marketing, SEO, PPC, email marketing.
- Handling marketing budgets and online campaigns.
- Building relationships with a range of affiliate marketing networks & Ad networks.
- Sketching out plans and developing the In House Affiliate Network, thus creating a source of Revenue for the company
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| Duration |
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- Strong interpersonal and verbal communication skills, as well as the ability to articulate clearly and effectively over the phone, through email, and in writing.
- Self-motivated individual with attention to detail and the ability to juggle and prioritize multiple responsibilities.
- Ability to work in a high-energy, collaborative, team-oriented environment.
- A team player.
- Strong organizational skills.
- Strong analytical and technical aptitude.
- Creative thinking that generates 'out-of-the-box' programs.
- Understanding of the search engines and appropriate search affiliate guidelines.
- Strong computer skills, including knowledge of MS Office and basic HTML.
| Company |
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| Position |
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| Responsibilities |
- Key responsibilities included managing current clients and generating revenue for the company
- Developing relations with new clients and creating new avenues for the company
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| Experience |
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Educational Qualification |
- SSC Maharashtra Board
- Bachelor’s of Science (Computers + Physics)
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Computer Knowledge:
Basics |
- Windows, M.S. Office etc.
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Hardware |
- Computer assembling & troubleshooting
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Networking |
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Languages |
- C, C++, C#, Visual Basic 6.0
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Database |
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Photo Editing |
- Adobe Illustrator, Adobe Photoshop, Adobe Imageready, Adobe Indesign, Corel Draw, Adobe PageMaker
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Video Editing |
- Adobe Premier, Adobe Aftereffects, Macromedia Director
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Animation |
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Sound Editing |
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Web & HTML |
- HTML, Macromedia Dreamweaver, Microsoft FrontPage
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Accounts |
- Tally 5.4, Tally 6.1, Tally 7.2
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| Name |
Viraj Ajit Mehta |
| Date of Birth |
13th August 1982 |
| Address |
Lotus B\204, Hiranandani Gardens, Powai, Mumbai – 400076 |
| Country |
India |
| Telephone |
R – +91-22-25702188
M – +91-98197-35454 |
| Email |
vam79@yahoo.com
viraj@virajmehta.in |
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