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Mehta Viraj

Viraj Mehta

Digital Marketing Professional

Name:Viraj Mehta
Date of birth:13-Aug-1982
Address:Lotus B-204, Hiranandani Gardens, Powai, Mumbai - 400076, Maharashtra, India
Phone:+91-98197-35454
Email:vamehta@gmail.com / viraj@virajmehta.in
Viraj has over 10 years of experience in Digital Marketing - leading various campaigns and teams in strategy and execution for Media Buys, Search (Organic and Paid), Performance, Social, Mobile, Video, Email and Content. Viraj has led his team to 3 Award Wins for Social Media Campaign for a CSR Event at UBM. Apart from Digital Marketing, Viraj has experience in Product Management and Online Infrastructure Deployment. Currently he is Head - Marketing & PR for Muvi LLC, a NY based startup providing its solution on PaaS model to Video Content Owners allowing them to launch their own Video on Demand / Video Streaming Platform across web, mobile and connected TVs similar to Netflix or HBO Go.

Employment

September 2014 - present

Muvi Entertainment Pvt Ltd

Head - Digital Marketing & PR

Heading the overall Digital Marketing and PR Strategy @ Muvi Entertainment for both their B2B and B2C verticals.

Targeting International Audience in both the areas with an aim to increase site signups and resultant conversion to revenue at both the ends

August 2009 - September 2014

UBM India Pvt Ltd

Senior Manager - Online - Product Development & Marketing
  • Business Management including P&L, ensure profitability and show sustainable growth.
  • Digital Marketing, handle budgets, show ROI and deliver targets
  • Mobile Marketing, increase traffic via handheld devices and increase adaption
  • Mobile / Responsive Site & App Development ensure increase in app installation and active users
  • Revenue Generation via online sales & conversions, grow the online revenue share for all businesses, decrease overheads from other medium
  • Lead Generation for internal campaigns as well as clients like IBM, Dell, Cisco, Microsoft etc
  • Client & Agency Relationship Management. Improve engagement, understand requirements and propose solutions
  • Preparing sales pitches and proposals for sales teams help in pre-sales activities
  • Product Development, Maintenance of the CMS & Website, IT Infrastructure Management and data warehousing & BI
  • Maintain Profitability and revenue forecasts
  • Resource planning and management
June 2007 - July 2009

People Interactive Pvt Ltd

Team Leader - Online Marketing
  • SEO – Keyword Research, Link Exchange, Site Submission, Analysis & Competition Tracking
  • SEM – PPC management, rankings, competition analysis
  • Affiliate Management, Performance Marketing & Ad Network Management
  • Make recommendations for partnerships; prepare revenue & cost analysis
  • Develop marketing programs and oversee the execution
  • Conduct weekly review and ROI analysis, track forecast to Increase direct revenues
  • Recognize new marketing opportunities in online marketing, SEO, PPC, email marketing.
  • Handling marketing budgets and online campaigns.
  • Building relationships with a range of marketing networks & Ad networks.
  • Managing all performance based campaign for People Interactive sites.
June 2004 - May 2007

Weightronix Controls

Executive - Online

Website Development, SEO of the Site, Keyword research and analysis, link exchange, directory submission, maintaining and updating the site, Lead Generation, Lead Nurturing, Site submission to Business directories.

Education

2001 - 2004

Bachelor of Science (BSc)

Computers
1998 - 2001

Diploma

Computer Engineering

Ajay Chandel

Online Marketing Manager at Mobitrans

It is always a pleasure working with highly talented professionals like Viraj. He has a great attitude towards his work, he is very hardworking and accommodating. He is very knowledgeable person when it comes to Affiliate Marketing. I highly recommend Viraj as a top notch professional in Online marketing!

Ajay’s LinkedIn Profile – http://ae.linkedin.com/in/ajaychandel

Hashim Taylor

Founder & CEO, Asux Webmasters

Viraj truly deserves to be a hero. He is always there to help and goes out of the way to finalize extraordinary tasks. He is a willing achiever. I strongly recommend him with two thumbs up!!!

Hashim’s LinkedIn Profile – http://in.linkedin.com/in/hashimtaylor

Sachin Kelkar

Social Media Guy (Digital Brand Management), Founder & Director (Business Development) @ SocialKonnekt, i2Eye & Centrafest

Viraj firstly is very down to earth person. Very dedicated to his work profile. Connects with clear objective and always found him to the point He knows well how to get the job done in said time frame. Rare to find such personality especially in the field of Media.

Sachin’s LinkedIn Profile – https://www.linkedin.com/in/bindaas

Punita Premji

Founder at Pixtellation

Viraj – despite the fact that he was very new to the online industry especially online marketing. It took him no time to build a team of his own and also perform magical numbers. He is very focused and make sure to achieve more then what his seniors expect from him. I see a great deal in him. Be careful online industry you have a champion awaiting you.

Punita’s LinkedIn Profile – http://in.linkedin.com/pub/punita-premji/6/581/430

Contact info
AddressLotus B-204, Hiranandani Gardens, Powai, Mumbai - 400076, Maharashtra, India
Phone+91-98197-35454
Websitehttp://www.virajmehta.in

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