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Internet ad spending to overtake TV in ’16, research firm predicts

The dollars should continue to follow the eyeballs.

With consumers spending more and more time online, ad spending on the Web should overtake TV advertising by 2016 in the US, according to a report published Tuesday from market researcher Forrester. It said online marketing is expected to reach $103 billion in 2019 thanks to a 13 percent average annual growth, compared with $86 billion for TV. In all, digital ads by 2019 will account for 36 percent of all ad spending, above 30 percent for TV.

Read the full article – http://www.cnet.com/news/internet-ad-spending-to-hit-over-100b-by-2019/

Tags : Ad SpendsForecastInternet
Viraj Mehta

The author Viraj Mehta

Viraj is an experienced Digital Marketing professional with over 10 years of experience in Digital Marketing and Product Development. Currently working with Muvi Entertainment heading their Digital & PR divisions.