The dollars should continue to follow the eyeballs.
With consumers spending more and more time online, ad spending on the Web should overtake TV advertising by 2016 in the US, according to a report published Tuesday from market researcher Forrester. It said online marketing is expected to reach $103 billion in 2019 thanks to a 13 percent average annual growth, compared with $86 billion for TV. In all, digital ads by 2019 will account for 36 percent of all ad spending, above 30 percent for TV.
Read the full article – http://www.cnet.com/news/internet-ad-spending-to-hit-over-100b-by-2019/
