- Are you using SlideShare as a social media marketing option?
- Are you using SlideShare presentations to market your business?
- Have you considered SlideShare as a conversion tool?
- Do you want more leads?
- Have you looked into SlideShare?
This article will give you 10 tips to maximize your leads with SlideShare.
SlideShare is useful for sharing highly informative presentations with your audience, but it’s also a hot social platform. Many businesses are missing out on the huge potential of SlideShare as a social marketing and lead conversion tool.
The rise of visual content marketing is forcing marketers everywhere to re-evaluate their overall strategy.
No longer can a marketing professional rely solely on white papers and blog posts to get their message to prospective buyers and customers.
It’s now vital to include a visual element across all marketing campaigns.
- 60 million unique users log in every month.
- 400,000 new SlideShare presentations are viewed every month.
- More than 10 million presentations are uploaded per month.
All that traffic isn’t just to look at power point presentations. You can upload your product’s photos, how-to videos, presentation slides, PDF files and create tips pieces
Here are 10 tips that can help you take advantage of this trend in visual marketing andturn SlideShare into a lead generating machine for your business.
- LinkedIn –
LinkedIn owns SlideShare, which means the platforms work seamlessly together. By participating on SlideShare, you have an important connection with the biggest professional social media platform. If you want to show your expertise in your industry and become a thought leader, the LinkedIn/SlideShare combination is an undeniable powerhouse.
Plus, SlideShare has opened their pro features to all users at no cost. Beyond just uploading static presentation slides, you can also upload video—a perfect opportunity for repurposing webinars or company videos.
You can even upload content that you make available only to a select audience. Just share the link with your VIP customers and they’ll have access to your exclusive content.
- Content –
The goal of content is to establish yourself as an expert in your field. SlideShare empowers the modern marketer to do this using a highly consumable visual element.
The idea here is to focus on creating SlideShare content that is relevant to your target audience.
But you should also try to push the boundaries a bit. Look for new content topics that you can tie back to your expertise. This is a great way to broaden the reach of your content and pull in new prospects on their journey to finding a solution to their problem.
Below is a great example of this from mobile app developer Kinvey
Of course Kinvey has SlideShare content around their core topic of mobile apps. But they also create content that pushes beyond their initial audience, and this greatly expands their overall reach on SlideShare.
- Lead Forms –
LeadShare is SlideShare’s way of allowing you to collect the emails of people who download your presentations. You can simply insert lead capture forms within presentations, documents and video.
For example, you can set your contact form to show while a user is looking at your slides. The contact form will show up after the tenth slide, at the end of the deck or via a permanent display button on the slide player.
LeadShare makes it easy to collect emails from viewers.
And the best part? If you embed your SlideShare deck on your website or other social networks, the contact form remains intact.
Another option is to set your form to show when a user downloads your original presentation or PDF file.
Regardless of which method you use, you can see your lead captures in the LeadShare section of your Pro Dashboard. As an added bonus, the information is also emailed to you.
To capture the most leads, upload content to SlideShare on a regular basis and make sure your lead form shows on your download.
- SEO –
In some cases, creating presentations that rank for certain keywords can be much easier to get than a good ranking for a post on your blog.
It’s important to include keyword-rich titles, descriptions and tags to give your presentations a fighting chance in the world of search engines, as well as inside the SlideShare search results.
Make sure you spend time writing strong titles and descriptions with these search engine optimization factors in mind.
The fact that your SlideShare presentation is easily embedded into other sites also drives SEO results. Each time someone embeds your presentation it serves as an inbound link.
- Include Your URL’s in Slides –
If you want to move people to your website, lead magnet or contact form, embedded links are key. SlideShare lets you include live links starting on your fourth slide and going all the way through to the end of your presentation.
You can add links to your presentation within PowerPoint or Keynote before you upload your slides.
Including a link in a slide extends your interaction with your audience.
The last page of Uberflip’s clever presentation The Content Marketing Funnel of Love has a Subscribe to Our Hub button at the end. When users click it, they are whisked away to the Uberflip splash page.
Keep your subscription forms short for maximum engagement.
As an aside, I like that the mailing list is easy to sign up for. Uberflip keeps the form short and sweet—users don’t have to jump through a lot of hoops.
By keeping your form questions or requests to a minimum, you’re more likely to get a response.
- Embed, Embed, Embed!
SlideShare presentations are easy to embed just about anywhere online, which extends their reach far beyond the limitations of a website. “Most marketers don’t realize this, but you can embed a presentation in a tweet,” Kevin explains. “You’ve just turned your Twitter account into an effective lead gen tool. Your target audience doesn’t even have to leave the site.”
There isn’t much effort required, either. Just share your SlideShare link over Twitter, and anyone who opens your tweet will find the embedded presentation. Your SlideShare page (i.e., the page where your presentation is hosted) even keeps a record of how many views it’s received through various social channels — Twitter included.
However, the ability to embed presentations and add lead forms is just the tip of the iceberg. To get the most out of your SlideShare efforts, you’ll need a coordinated approach.
- Visual Call to Action –
Your calls to action are what move users to complete your targeted task. You can’t be subtle and expect to get clicks. Be loud and clear—use graphics such as arrows and buttons combined with text to ask for the click-through.
Jesse Desjardin’s popular SlideShare Why You Suck at PowerPoint has three different asks on the final slide. He asks viewers to share the presentation, download the presentation and tweet it out. If he’s wanting to get the word out, it’s working—this SlideShare presentation has almost two million views!
Bring attention to your calls to action by using visual graphics and call-outs.
If you didn’t use clear calls to action in your previously uploaded presentations, don’t sweat it. SlideShare is the only platform that allows you to update your posts without losing the social sharing counts and views.
It’s worth taking the time to go back and update your old presentations with visual calls to action and links.
- Analytics, Go Figure!
SlideShare has a fantastic analytics dashboard for its pro customers that show some very helpful stats for each presentation you publish. If you’re planning on using SlideShare as part of your overall content marketing strategy, then a pro account is a great investment.
SlideShare’s analytics dashboard provides deep insights into your presentations.
It’s essential to measure the key metrics around your presentations to see which ones are performing well. You can view the referring traffic, a breakdown of where the audience is coming from and much more.
This type of info is vital for guiding the decision-making on what type of content to produce more of in the future.
- Descriptions –
The description you use for your SlideShare presentation is just as important as your slides, links, calls to action and contact forms.
What you write here not only helps users, but also it’s important for SEO. Ann Smarty says, “The text you include here is what the search engines see. What you say and how you say it can improve your SlideShare natural rankings dramatically.”
Within the description, you can include links to your company website, blog or email sign-up form. But don’t feel like you have to limit yourself to the usual links—point people where you want them to go. For example, I linked my Pinterest SlideShare to both a pin and my website.
Many companies are ignoring the opportunity to enhance their descriptions for SEO and other important factors. Don’t make the same mistake!
- Integrations! Marry em all –
Looking for something more sophisticated than an email to track and communicate with the leads you hook? SlideShare’s lead capture feature plugs into Marketo, Eloqua, and Salesforce, and the company leverages an open API that allows marketers to integrate presentations with additional marketing automation, CRM, and data-focused platforms. Because of this, SlideShare lets you manage all of your lead capture efforts from one centralized dashboard.
What do you think? Are you using SlideShare in your lead generation efforts? Do you have any tactics to share? Please join the conversation in the comment section below.