close

Digital Marketing

Digital MarketingInternet & DigitalSEO

SEO in 2015 – new methods in optimizing content

search-engine-optimization-2015-2

The post was first published on digitalcurrent.com & TNW

Sean Jackson of Copyblogger recently said, “SEO is dead.” He continued, “not the practice, but the term.” Jackson felt, rightly so, that in recent years SEO had come to stand for the spammy, often unethical practices ofsneaky “black-hat” SEO practitioners.

As Google has cracked down on these practices and as consumers have moved to other avenues of finding content (social media sites, blogs, aggregators, etc.), SEO has been swallowed whole by a much broader set of necessary considerations.

google search results

Jackson readily admits that many legitimate SEO best practices are still not only relevant but are highly effective with the rising importance of all forms of content.

Instead of simply declaring SEO dead, Jackson argues that it should be incorporated into a new, more comprehensive framework for outlining the necessary approach content marketers should take to promoting and building content effectively — a framework he dubs OC/DC, or optimizing content for discovery and conversion.

OC/DC is a more holistic and goal-driven approach to content marketing. SEO’s narrow focus not only does not address all the avenues through which consumers now discover content, but its tight constraints also can negatively influence the content creation itself.

The rest of this article will highlight various strategies and guidelines, showing you how to optimize website content for SEO, discovery and conversion in the coming year.

Readers First, Algorithms Second

Google has made it crystal clear that it will always favor content that is valuable to people over content that is written primarily to rank for Google. Not only have they emphasized this over and over on their blog, they’ve made dozens of changes to their search algorithm that reflect this decision.

There are certain SEOs (the ones who don’t seem to heed Google’s warnings) that live in constant fear of the next Google algorithm change. The reason for their concern is that the content they produce and the SEO tactics they use, in large part, pander to Google’s algorithm changesinstead of actually suiting and serving real readers.

Creating quality content is hard, and these workarounds and hacks can seem like tempting avenues to high search engine rankings. However, constantly having to pick up the pieces when Google penalizes your efforts is probably more costly in the long run.

That’s because creating quality content from the outset might require more initial effort, but will all but guarantee that you will be immune from Google’s constant updates and very well might be helped by them. That’s because your content will be the material that Google hopes to promote instead of the keyword-stuffed spam their engineers look to punish.

As we will discuss later, many SEO best practices are still very much necessary in ensuring your quality content gets discovered, but these optimization considerations are much better reserved for after you focus on creating high-quality, targeted content created to serve your audience.

What Is Quality Content?

Before you even begin strategizing on how to make quality content, you need to pin down exactly what constitutes high-quality content in the first place. This is a daunting task, but luckily Google provided a wonderful outline of what they see as indicators of quality content.

quality content

The format of the linked blog post is a series of questions, as seen above. The one question of particular relevance to this discussion is:

“Are the topics [on your site] driven by genuine interests of readers of the site, or does the site generate content by attempting to guess what might rank well in search engines?”

This question is so important because any rubric for judging quality content will be intimately linked to the readers and audience you are attempting to reach and appeal to. The first stage of content planning and strategy should be to seriously consider your audience and their genuine interests.

Know Thy Niche

Every business or product has something unique about it. Even if you are competing in a crowded space, if your business has enjoyed any kind of success it’s because you’ve offered something that no one else has. Whether it’s a focus on cost-savings, or a quirky sense of humor, or an emphasis on professionalism. Any one of a variety of factors can be identified as part of your brand’s true story.

As a content marketer, your goal is to create content that appeals to your audience in a way that mirrors the appeal of the product this content marketing is calling attention to. In fact, a smart content strategy can naturally lead to conversions if it is appropriate to your product.

The more you can narrow down the unique appeal of your product or service, the more likely your content is to appeal to the “genuine interest of your readers.” Considering these are the very words that Google used, any content marketing that makes good on this goal will likely be favored by Google’s current and future algorithms.

The Quicksprout blog has put together a wonderful step-by-step guide to developing a content strategy based on a unique set of customer interests. This guide is quite in-depth but the main ideas are fundamentally simple.

  • Find a niche that is narrow enough to be unique, but broad enough to meet your business objectives.
  • Locate your ideal customer within this niche and discover what blogs they read, what social sites they use, what kind of events they attend, etc.
  • Create a persona reflecting this average customer and try to gain an understanding of their demographic makeup as well as their psychology, beliefs, etc.
  • Use this persona as a guideline for focusing your content marketing efforts.

What makes this approach so powerful is that it makes discovering and appealing to you customer’s genuine interests a central focus. This aligns your content with the goals of Google and other search providers.

So even though this is not “SEO” in the sense that the term has come to be understood, creating content from a plan that looks like this will certainly go a long way towards optimizing your content for discovery by search engines.

Semantic Search and Concepts Over Keywords

Further reinforcing the importance of this kind of content creation strategy, and the SEO benefits it can translate into, it’s important to understand Google’s recent focus on something called semantic search.

Semantic search takes the often fragmented, non-specific search terms people naturally use and attempts to parse them and extract a more robust meaning. In simpler terms, Google has begun to focus on taking a string of basic, broad keywords and teasing out the core concept they all belong to.

Semantic search

This is important for content marketers because it diminishes the overall importance of isolated keywords in determining search rankings.

As Google’s algorithms move to favor concepts, this gives content creators more freedom to tailor content to their audience’s genuine interests without having to worry about this content being buried under results that rank highly for isolated keywords searchers commonly use when they are looking for content.

Instead, focus on covering a few key issues of importance to your audience with each piece of content you’re creating.

“The search results are now showing fewer individual pages for similar results,” said Murray Newlands, marketing expert and author of “How to Get PR for Your Startup: Traction.”

“The reason behind it is that Google is trying to work out the meaning of pages and favoring pages that answer several questions a person may have,” he added.

“The implication of this new approach is that, as a marketer, you need to produce longer content that answers several possible search queries, queries that include data points would feed Google’s desire to understand details about the topic,” said Newlands.

Since the incorporation of Google+ and personally tailored search results, a focus on keywords, links, and anchor text has become less important than making sure your overall site, and each piece of content on your site, addresses and has authority on certain concepts — especially multiple topics within your niche.

Building Authority and the Four Vs

Now that I’ve highlighted the importance of defining your niche for SEO, and how to develop and plan quality content tailored to that niche, there is one important piece of the puzzle remaining. The aim of all your separate pieces of content, as well as your overall content strategy, should be to ultimately build authority for your site in a certain topic.

Authority has always been a component of Google’s search. Even in the most rudimentary iterations of Google’s PageRank algorithm, outbound and inbound links were used to gauge authority.

However, as Google has moved more toward personalization and semantic search, authority on a narrower subject has become not only more important, but actually has become a lot less difficult to achieve. Especially if you define a niche well enough and choose this niche appropriately for your business.

In his book “Google Semantic Search,” David Amerland argues that the “four Vs” that govern big data processes can also be used to inform SEO and content marketing decisions (if you think about it, understanding Google’s search engine is nothing but a big data problem).

The four Vs are:

  • Volume. This is the simplest of the four, but the amount of material you put out about your topic of choice will be a big indication to Google of your authority on the subject.
  • Velocity. The overall frequency of your content will also give Google a hint as to your expertise. Posting once a week for a year, likely looks better than posting once a month over the course of four years.
  • Variety. While you don’t want to venture too far with your content’s subject, covering a variety of areas within your niche of choice will signal to Google that you have authority on the topic.
  • Veracity. Having content that is received well by readers (that is shared, talked about, etc.) is perhaps the strongest indication to Google that they should serve content from your site to readers interested in the concept you chose to focus on.

Focusing on making sure your broader content strategy satisfies the conditions of these four ideas will ensure that your individual quality pieces of content end up constituting search benefits that are greater than the sum of their parts.

“Traditional” SEO as the Final Step

Once you have ensured that you have identified your audience, understand what interests them, are producing quality content for your niche, and are doing so in a way that is establishing your site’s authority, then you can start thinking about “traditional” SEO considerations.

Traditional SEO is kind of like rainbow sprinkles. On a vanilla ice cream cone, sprinkles can improve the whole experience and can actually offer people additional value. But if you give someone just a pile of rainbow sprinkles, you won’t be giving them anything they really want and will likely just leave a bad taste in their mouth.

content marketing

In much the same way, legitimate SEO best practices such as linking to other relevant posts within your blog, providing accurate keywords within headlines and anchor text, and properly tagging and categorizing your content can really offer a lot of additional value to readers.

If these best practices are followed in addition to providing quality content that people want to read, then they will not only enhance the user experience, they will make this great content easier to find. However, if best practices are not incorporated into a broader content strategy they will likely do more harm than good.

In fact, this is exactly what Sean Jackson was saying when he claimed “SEO is dead.” It doesn’t mean that these practices are dead, but if you’re notcreating awesome content, they’re essentially useless.

How do you incorporate key SEO tactics when creating content for your business? Share your experience in the comments below.

Image credits: Digitalcurrent.com, Shutterstock

read more
Content MarketingDigital Marketing

Top 60+ Content Marketing Education Resources

no thumb

Content marketing is more popular than ever with 91 percent of B2B marketers and 86 percent of B2C marketers employing content marketing initiatives this year. As the number of businesses embracing content marketing grows, more resources become available. The following educational resources — from blogs and videos to training, events and more — can help any marketer learn the significance of content marketing and how it can be applied successfully in any business’ online marketing strategy.

Content Marketing Blogs

  • Content Marketing Institute – Formerly Junta42, Content Marketing Institute was founded by Joe Pulizzi, the leading evangelist for content marketing
  • Marketing Land – Content Marketing Channel – Marketing Land is led by search journalist Danny Sullivan and provides content about Internet marketing, marketing issues and the online marketing industry
  • Convince and Convert – Social media and content marketing strategy posts by the Convince and Convert team, led by president Jay Baer
  • Marketing Profs – Real world education for modern marketers by many of the sharpest minds in marketing
  • Vertical Measures – “How to” Internet marketing information on a variety of topics from SEO and social media to content marketing and strategy
  • Brian Solis – Business and marketing online resource blog ranked among the top 1 percent of blogs tracked by Technorati
  • Copyblogger – Tools and training for smarter content marketing
  • TopRank Blog – Insights, resources and commentary on a range of digital marketing and public relations topics
  • Heidi Cohen – Marketing related insights grounded in digital and direct marketing
  • Find and Convert – Relevant, informative content on digital marketing topics to help you optimize your marketing results
  • Kikolani – Blog marketing and blogging tips for personal and professional bloggers
  • HubSpot – Inbound marketing content on a variety of topics for marketers of all skill levels, from introductory to intermediate and advanced
  • Social Media Examiner – Content that helps businesses discover how to best use social media blogs and podcasts to drive traffic, awareness and revenue
  • Marketing Experiments – The first internet based research lab to conduct experiments in optimizing marketing and sales processes

Content Marketing Whitepapers, Free Guides And Case Studies

Content Marketing Training

Content Marketing Infographics

Content Marketing Videos

Content Marketing Podcasts

  • Content Marketing 360 – Hosted by Pamela Muldoon, Content Marketing 360 features discussions with many of the top marketing minds from all over the world
  • Content Marketing Podcast – Rachel Parker of Resonance Content Marketing helps listeners understand what content marketing is, why it is important and how to use it successfully
  • Content Warfare Podcast – How to succeed at content marketing, social media and content creation
  • Social Pros Podcast – Real people doing real work in social media
  • Explore Marketing Uncensored – Your way into the minds of some of the top digital marketing and social media experts

What content marketing resource(s) have you found to be helpful? Let me know in the comment section. 

Source – http://marketingland.com/top-60-content-marketing-education-resources-56176

Author – 

read more
Digital MarketingSEO

5 Keyword Search Hacks You Probably Didn’t Know

keyword-research

While looking for keywords and content ideas, we sometimes draw a blank. Either we know little about the field, or just cannot find relevant content online. Maybe, we aren’t getting enough keywords to get started or just have run out of ideas.

This article is for such times. For times when you would prefer going head first into a brick wall than writing articles because you have no ideas or inspiration.

Part of effective growth hacking is to publish engaging content – on your website and in e-mail newsletters. Content works when you speak directly to readers and answer their questions. The best way to design engaging content is to build it around the right keywords. This doesn’t just help in PPC and SEO but in conversions also. Plus it saves you the time and effort spent in targeting irrelevant keywords and ranking high in them – something which yields no results.

Relevant keywords serve 2 purposes:

1. They drive relevant traffic to your website which also hangs around (and returns)

2. They give you ideas for content that ranks well in searches and is shared more.

There are many underutilized tools lying around on the world wide web for generating relevant keyword and topic suggestions. Some tools we use everyday, some we may or may not have heard of. Here are 5 such tools which you can use (I’m using Aditya’s article on a blogger’s cheat sheet for topic ideas as reference here):

  1. Google Keyword Planner

Let’s assume we know nothing about garden furniture. And let’s also assume that we know just 1 competitor – Fabfurnish. And maybe their keywords are cleverly hidden, stopping us dead in our tracks. In such cases, Google’s Keyword Planner Tool lets us insert the competitor’s URL and generates the ideas for us. The keywords thrown up by the planner may not necessarily be the ones that are targeted by Fabfurnish, but they will offer enough suggestions. As usual, sort these keywords by number of searches, competition and suggested bid to choose the ones that will suit your needs. Enough juice to get you started?

Google Keyword Planner 1

Google Keyword Planner 2Google Keyword Planner 3

 

  1. Wikipedia

We’ve been blind to Wikipedia’s usefulness for content writers. That was until Neil Patel pointed it out. Wikipedia is a great place for generating additional ideas, many of which your competition may not have thought of. Type your search words followed by Wiki in the Google Search box and collect all the suggestions.

Garden Furniture Wiki

You’ve got about 6-8 additional keyword ideas. Add them to your excel sheet. Then click on each search result and browse through the hyperlinked words in the Wiki pages. These serve as good keyword suggestions since your competitors have linked to them.

  1. Google SERP suggestions

The search result suggestions are present for a reason. The reason being that people use them frequently while searching about your subject. Leverage them. Copy all Google SERP suggestions into your Excel file. Then check the viability of each keyword using the Keyword Planner tool or Moz bar. If you’re lucky you will find long tail keywords too. Choose the ones which best suit your needs. They will let you build and curate killer content that will serve you well for months.

Garden Furniture Google SERP

These are the results which showed up for ‘garden furniture India’ in the Google SERP. Imagine the number of suggestions you will get once you enter each targeted keyword.

  1. Ubersuggest

If you can find your way the oft occurring past 502 errors and a cluttered UI, Ubersuggest is quite a nifty tool for keyword ideas. The suggestions are not sorted by popularity, nor do you find details half as elaborate as the Google Keyword Planner. But you get large set of keyword suggestions including long tail ones. As the tagline says, this tool offers keyword suggestions on steroids.

  1. Metaglossary

Another tool that featured in one of Neil Patel’s articles, but not spoken about often. Not much is known about this company, but it offers a host of keyword suggestions. Again, these keywords are not sorted by popularity or competition, but they’re useful insights into what your potential customers are looking for.

Ubersuggest

Suggestions in this post are not for finding keywords solely for the purpose of creating links and trying to improve your website’s SEO score. Rather they’re suggestions for you to get a peek into your potential customers’ minds. These keyword ideas will help you design content which establishes you (or your brand) as an authority. Keep publishing engaging content and no Google algorithm change will affect you.

Further, these steps will help you sharpen your skills as a content writer; even make you a sought after person in the industry because you can work your magic in ways few others can. When the keywords that you target start driving traffic to your (or your client’s) site, you will become a rockstar! Clubbed with tools to monitor social media conversations, they will help you answer questions of potential customers. Questions addressed by no one yet.

Source – http://www.socialsamosa.com/2014/11/5-keyword-search-hacks/

read more
Digital MarketingMobile AppsMobile MarketingSocial Media

44 best mobile apps and tools for marketers

44 mobile apps

You get a ton done when you’re at your computer, speeding away on the day’ssocial media strategy.

Might there be a way to wring some productivity when you’re away from your desk?

Mobile apps and tools can make it so a marketer’s entire day is filled with opportunities to connect, engage, and share. You can get more done while commuting, lounging, waiting, and any time when you’re not tethered to a desktop or laptop.

Which apps are best for social media marketers?

I gave a huge number of them a test run and came up with 44 amazingly useful apps that can help you accomplish social media marketing tasks with a tap, swipe, or touch.

I’d love to hear which ones are your favorites, and if I missed any that you love to use.

Dashboards and clients for social media management

1. Buffer

Download: iOS and Android

You can schedule updates to multiple accounts on Twitter, Facebook, LinkedIn, and Google+, as well as follow-up with statistics on how each post performed. The newest version of the iOS app allows for sharing and scheduling from inside other popular apps like Safari.

Find an awesome link in your browser? Share it to Buffer without ever leaving the app.

Other options:

2. Tweetbot

Download: iOS

One of the most popular Twitter clients out there, Tweetbot lets you organize and interact with your Twitter stream in whichever way is most productive for you. Separate the stream into lists or channels, and tweet, respond and reply directly from within the app. 44 best mobile apps and tools for marketers: How to manage social media from anywhere

Other options:

3. Facebook Pages Manager

Download: iOS and Android

You can enjoy complete page management controls via this Facebook app, making life super easy for admins who need to make changes on the fly, while you’re on the go.

 44 best mobile apps and tools for marketers: How to manage social media from anywhere

4. Flow for Instagram

Download: iPad

Have you ever tried to view Instagram from an iPad? It can be a bit tough. The official app isn’t universal, so everything that’s made for iPhone gets stretched to fit iPad.

Flow for Instagram solves some of these quibbles with an iPad-specific display of your Instagram feed. You can browse, like, comment, and follow, all from right within the app.

2013 12 18 12.29.50 520x390 44 best mobile apps and tools for marketers: How to manage social media from anywhere

Useful tools for social media marketing tasks

5. Dropbox

Download: iOS and Android

Access important files from anywhere, and share with your team members whether you’re at your desk or out and about. The app is great for previewing shared files like images, perhaps in advance of an upcoming social media campaign.

Screen Shot 2014 10 24 at 9.38.21 AM 220x392 44 best mobile apps and tools for marketers: How to manage social media from anywhere

6. Evernote

Download: iOS and Android

For note-taking and remembering, it’s tough to beat Evernote. In addition to being an all-encompassing to-do list and swipe file, the mobile app lets you snap a picture of something you wish to remember, and Evernote can pull out text and context from inside the image.

Screen Shot 2014 10 24 at 9.40.06 AM 520x323 44 best mobile apps and tools for marketers: How to manage social media from anywhere

7. Asana

Download: iOS and Android

Asana is one of the most popular project management services, and their mobile app brings tasks, to-dos, and organization to your phone or tablet, too. Their mobile versions—iPad especially—are useful, intuitive, and beautiful.

Screen Shot 2014 10 24 at 9.41.15 AM 220x392 44 best mobile apps and tools for marketers: How to manage social media from anywhere

Other options:

8. Trello

Download: iOS and Android

At Buffer, we rely on Trello for a huge number of organizational jobs. It helps us track bugs in our Buffer product, and it’s how we arrange our content calendareach week.

Being able to edit, rearrange, and add from a mobile device is a huge benefit when you’re suddenly onto a new idea.

Screen Shot 2014 10 24 at 9.45.38 AM 220x351 44 best mobile apps and tools for marketers: How to manage social media from anywhere

9. HipChat

Download: iOS and Android

Distributed teams can get a ton of use out of HipChat for team communication (traditional offices, too). And if you happen to be away from your desk, you can still stay in touch with the conversation, even receiving notifications when someone mentions you directly.

Screen Shot 2014 10 24 at 9.47.49 AM 520x326 44 best mobile apps and tools for marketers: How to manage social media from anywhere

Other options:

10. Nimble

Download: iOS

Nimble is a super-powerful contacts manager that integrates seamlessly with the social profiles of each of your contacts. Stay connected to your network, and grow your following on your social accounts by syncing your contacts with Nimble.

Screen Shot 2014 10 24 at 9.50.20 AM 220x321 44 best mobile apps and tools for marketers: How to manage social media from anywhere

11. Mention

Download: iOS and Android

One of our favorite social listening tools, Mention helps you find and follow up with brand mentions all over the Web—blogposts, social media updates, and anywhere else your keywords come up.

Screen Shot 2014 10 24 at 9.53.20 AM 220x392 44 best mobile apps and tools for marketers: How to manage social media from anywhere

Other options:

12. IFTTT

Download: iOS and Android

There are hundreds of IFTTT recipes you can try to supercharger your social media sharing. The IFTTT app makes it easy to connect services, including the biggest social media sites and your most-used services.

IFTTT wordmark large 220x81 44 best mobile apps and tools for marketers: How to manage social media from anywhere

Amazing image creation tools for on-the-go graphics

13. Over

Download: iOS and Android

Add stunning text to beautiful images. The result: a super shareable piece of visual content that will engage your audience.

 44 best mobile apps and tools for marketers: How to manage social media from anywhere

Other options:

14. Photo Editor by Aviary

Download: iOS and Android

To quickly create awesome images—either from the shots you take from your phone or from existing images you’ve uploaded to your camera roll—you can use Aviary’s rich suite of editing tools.

Screen Shot 2014 10 24 at 10.04.01 AM 220x354 44 best mobile apps and tools for marketers: How to manage social media from anywhere

Other options:

15. Canva

Download: iPad

One of our go-to resources for creating images for social media, Canva’s new app brings all the features from the web right onto your iPad. Tap on templates, and drag elements into place to create a cool image to share—and share directly when you’re done thanks to Canva’s integrated social sharing.

 44 best mobile apps and tools for marketers: How to manage social media from anywhere

Content apps for finding and sharing the latest news and links

16. Feedly

Download: iOS and Android

Feedly is our go-to app for subscribing to RSS feeds and discovering new content to share on social media. It integrates with all the same great apps as the web version (like Pocket and Buffer), and the forward-thinking gestures on iOS are something to behold—e.g., double-tap to close stories, swipe down to go to the next page.

 44 best mobile apps and tools for marketers: How to manage social media from anywhere

17. Flipboard

Download: iOS and Android

Flipboard takes content from an RSS feed, Twitter list, or category and displays it in a beautiful, flippable magazine format. It’s a great resource for discovering new content and for staying on top of a category or topic.

flipboard android 13 520x199 44 best mobile apps and tools for marketers: How to manage social media from anywhere

18. Daily

Download: iOS

A fun app we built here at Buffer, Daily provides a hand-picked stack of articles that you can share or skip with a simple swipe. It’s like Tinder for content, and it connects straight to your Buffer queue for easy scheduling.

Daily 44 best mobile apps and tools for marketers: How to manage social media from anywhere

19. TED

Download: iOS and Android

Needing some inspiration from one of the world’s best presentations? Pull up a TED talk on your phone or tablet. The TED app contains all the best presentations from their archives, and after watching, you can easily share the ones you most enjoy.

 44 best mobile apps and tools for marketers: How to manage social media from anywhere

20. Prismatic

Download: iOS

The Prismatic app learns from your content tastes and ends up finding and delivering content that is catered to you. It gets smarter the more you use it.

 44 best mobile apps and tools for marketers: How to manage social media from anywhere

Next: Some nice-to-haves

Nice-to-have tools to fill out your social media apps toolbox

21. Dashboard for Google Analytics

Download: iOS

Check in on your traffic stats and campaign results from your phone. Dashboard for Google Analytics shows an easy-to-understand display of your analytics, great for seeing how your social media campaigns are faring.

 44 best mobile apps and tools for marketers: How to manage social media from anywhere

Other options:

22. Google Drive

Download: iOS and Android

All your files are here—completely editable and shareable. Even when you’re offline, you can access and view all your files and documents.

google docs ios 220x389 44 best mobile apps and tools for marketers: How to manage social media from anywhere

Other options:

23. MailChimp

Download: iOS and Android

If you use MailChimp for your email management, its mobile app is a super helpful way to manage your list and your campaigns on the go. Send campaigns (and edit via a companion iPad app), view stats and manage your list, all from your phone or tablet.

 44 best mobile apps and tools for marketers: How to manage social media from anywhere

Other options:

24. Gather

Download: iOS and Android

Another useful app from the MailChimp team, Gather lets you send text messages to your subscribers to keep them updated at events.

 44 best mobile apps and tools for marketers: How to manage social media from anywhere

25. Chimpadeedo

Download: iOS and Android

MailChimp’s email capture app, Chimpadeedo is super useful for conferences and merch tables. Turn the app on, and people can sign themselves up for your list in seconds.

Screen Shot 2014 10 27 at 6.05.25 AM 520x323 44 best mobile apps and tools for marketers: How to manage social media from anywhere

26. Mailchimp Snap

Download: iOS

And finally (last MailChimp app – I swear!), with Snap you can send an email based on an image you take on your mobile phone. The app syncs with your existing lists, and it grabs your new photo or a photo from your camera roll to place into an email with your chosen text and template.

Screen Shot 2014 10 27 at 6.07.44 AM 220x441 44 best mobile apps and tools for marketers: How to manage social media from anywhere

27. Hangouts

Download: iOS and Android

Need to connect quickly with a coworker when you’re away from the office? Google Hangouts on mobile can come in super handy in a pinch. Connect and chat with your friends or coworkers, regardless of what device they’re using.

hangouts 520x197 44 best mobile apps and tools for marketers: How to manage social media from anywhere

Other options:

28. Overcast

Download: iOS

If you’re into podcasts for learning or sharing, there are a handful of great apps to try, starting with Overcast. Find podcasts via search, then build a playlist and listen from the app—offline or online.

 44 best mobile apps and tools for marketers: How to manage social media from anywhere

Other options:

29. TapTalk

Download: iOS and Android

Tap a friend’s profile picture to send them a photo or video. This popular social messaging app can be useful for remote teams, conferences, retreats, and more.

 44 best mobile apps and tools for marketers: How to manage social media from anywhere

3o. Paper

Download: iOS

The content app from Facebook takes the vital links and information from your News Feed and delivers it in a nicely-dressed package, perfect for on-the-go consumption.

 44 best mobile apps and tools for marketers: How to manage social media from anywhere

31. WiFi Finder

Download: iOS and Android

If you’re in need of a wifi spot to get work done, pull up this app to see which networks are available in your vicinity.

 44 best mobile apps and tools for marketers: How to manage social media from anywhere

32. WordPress

Download: iOS and Android

The WordPress mobile app makes it easy to manage everything about your site, and it works both for WordPress.com sites and for self-hosted sites.

 44 best mobile apps and tools for marketers: How to manage social media from anywhere

Other options:

33. SlideShare

Download: iOS and Android

View and organize all your favorite SlideShare presentations from your mobile device. The app even lets you store presentations for offline viewing when you’re not connected to the Internet.

Screen Shot 2014 10 27 at 6.34.44 AM 220x358 44 best mobile apps and tools for marketers: How to manage social media from anywhere

All the official apps of the major social media channels

34. Facebook

Download: iOS and Android

All the features you’ve come to know and love form the Web version of Facebook. And when you log in to the Facebook app, you can then quickly and easily manage Facebook logins at other sites and apps, too.

facebook android 2 786x305 520x201 44 best mobile apps and tools for marketers: How to manage social media from anywhere

35. Twitter

Download: iOS and Android

A really wonderful interpretation of the Twitter stream and profiles, with easy links to lists, direct messages, and notifications.

1872435431 520x344 44 best mobile apps and tools for marketers: How to manage social media from anywhere

36. LinkedIn

Download: iOS and Android

The best way to manage your professional contacts on-the-go. You can check out your connections, post updates, and even discover, save, and apply to recommended jobs:

Screen Shot 2014 10 27 at 6.34.18 AM 220x327 44 best mobile apps and tools for marketers: How to manage social media from anywhere

37. Google+

Download: iOS and Android

An intuitive and fast way to browse through your Google+ feed and manage your profile and page.

Screen Shot 2014 10 27 at 6.37.59 AM 220x390 44 best mobile apps and tools for marketers: How to manage social media from anywhere

38. Instagram

Download: iOS and Android

One of the fastest-growing social networks, the photo app is the biggest one on this list that remains app-only. If you want to run a visual marketing strategy through Instagram, you’ll need the app.

The app has taken lots of strides in the past few months, including the release ofHyperlapse video. See below for an example:

#hyperlapse buenos aires.

A video posted by Emiliano Elias (@eliase) on 

39. Pinterest

Download: iOS and Android

Simple and intuitive to view, like, and repin. The Pinterest app is ideal for idle browsing, and it supports sharing to Pinterest from browsers and other apps.

Screen Shot 2014 10 27 at 6.41.42 AM 220x356 44 best mobile apps and tools for marketers: How to manage social media from anywhere

New and fringe social media channels to try

40. Snapchat

Download: iOS and Android

With Snapchat, you can take a photo and share a photo, then the photo disappears after your friend views it. Marketers are still figuring out how best to take advantage of this. Some early pioneers include McDonald’s, Taco Bell and General Electric.

Screen Shot 2014 10 27 at 6.44.15 AM 220x331 44 best mobile apps and tools for marketers: How to manage social media from anywhere

41. WhatsApp

Download: iOS and Android

The mobile messaging app (that is now owned by Facebook) lets you send text messages to friends and colleagues. Like Snapchat, this is one that marketers are still feeling out. There have been lots of articles written on how marketers might take advantage of WhatsApp.

Screen Shot 2014 10 27 at 6.47.17 AM 220x363 44 best mobile apps and tools for marketers: How to manage social media from anywhere

42. Vine

Download: iOS and Android

The microvideo app from Twitter lets you record six-second videos that play on a loop. The integration with Twitter is seamless, so your videos will appear and play with ease. Some great use cases so far have been brands using it for how-to videos, like this one from Lowe’s.

43. Tumblr

Download: iOS and Android

For brands on Tumblr, you’ll find the same great features and tools from the web version here in the mobile app, including a powerful hashtag search and easy profile edits.

tumblr app 220x378 44 best mobile apps and tools for marketers: How to manage social media from anywhere

44. Quora

Download: iOS and Android

The crowdsourced answers website has a lot of neat uses for marketers, especially as a source for information and content ideas. You can check in on the latest questions and topics from the app.

quora interface update 220x149 44 best mobile apps and tools for marketers: How to manage social media from anywhere

Conclusion

As you can see, there are a huge number of helpful apps for marketers to try. You probably don’t need all 44 on your phone, but hopefully you identified a few that can help make your marketing efforts all the more efficient.

Which mobile marketing apps do you use? I’d love to hear your favorites in the comments.

read more
1 2
Page 1 of 2