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Learn about the 5 New Facebook Features and How you Should Use Them

fb

Are you taking advantage of the most recent Facebook features?

Want to know how to improve your Facebook marketing?

Staying on top of the latest Facebook updates will help your business get better results.

Here are five ways to incorporate recently revealed Facebook features into your marketing.

#1: Craft Multi-Product Ads

Traditional Facebook ads include an image, a headline, post text, a description and a display URL. Each ad has a unique landing page.

Basic Facebook ads have an image, a headline, post text, a description and a display URL.

Basic Facebook ads have an image, a headline, post text, a description and a display URL.

Facebook now offers the ability to create multi-product (also known as carousel) ads, which allow you to rotate several products in one ad. Each product has its own title, image and landing page. All products share the same text and social (like, comment and share) buttons.

 

Multi-product or carousel ads share text and social buttons, but each image has its own title and landing page. It’s an excellent way to test which gets the best response.
Multi-product or carousel ads share text and social buttons, but each image has its own title and landing page. It’s an excellent way to test which gets the best response.

Set up these Facebook ads only using the API or Facebook’s Power Editor. While you’re able to add two or more images to the multi-product ads, the best practice is totest to find out what number of displayed products maximizes your conversion rate.

Here’s how the Ad tab of your editor looks while you’re creating a multi-product ad:

Create multi-product ads in Power Editor.
Create multi-product ads in Power Editor.

There are a few things to keep in mind when creating a multi-product ad. First of all, keep the headline and description text short so they’ll fit the screen. For best results,limit your headline to 25 characters and your link description to 30. As per other ads on Facebook, you can’t have more than 20% text in the image. You can measure the ratio using the Facebook Grid Tool.

Remember, multi-product ads work on a square dimension of 600 x 600 pixels (both for desktop and mobile ads), so don’t use large, wide images. Multi-product ads only run on the news feed and are not allowed in the right column of Facebook.

#2: Add Featured Videos

Facebook is making a big push for video content. It hit 1 billion video views per day in September.

One of Facebook’s latest updates is encouraging pages to upload a featured video and show it prominently to people when they visit your Video tab.

Facebook encourages pages to post videos directly to the platform.
Facebook encourages pages to post videos directly to the platform.

t’s easy to set up a featured video. Simply click Videos in the tab below your page’s cover photo. Note: Your videos might be in the More section. Upload videos if you haven’t already done so. Then, click Add Featured Video.

Select a video to be featured on your Facebook page.
Select a video to be featured on your Facebook page.

Featured videos effectively bring attention to your page.

#3: Create Video Playlists

Facebook has also created video playlists, which should engage users to watch and share more content.

Setting up your video playlist is easy. Just click Videos in the tab below your page’s cover photo (which you may find in the More section). Then select Create Playlist.

Create a video playlist for your content.
Create a video playlist for your content.

Now, add a title and description and click Next.

 

Add a title and description for your playlist.
Add a title and description for your playlist.

Select the videos you want to add to your playlist and click Next.

Now, click and drag videos to order them and select Create Playlist.

Your video tab will now display one section with your playlists and one section for all videos. This is an excellent way to group and share themed or topical video content.

#4: Customize Advanced Remarketing Features

While custom audiences have been around for a while, Facebook recently rolled out advanced features that allow you to customize remarketing audiences even more.

In addition to people visiting any or specific pages of your site, Facebook added two preset options. These are designed to make it easy to create lists that exclude conversion pages or to try to bring people back into the funnel after their first visit.

One of Facebook’s preset options is for “people visiting specific web pages but not others.”

One of Facebook’s new custom audience presets is aimed at people visiting specific web pages but not others
One of Facebook’s new custom audience presets is aimed at people visiting specific web pages but not others

The other preset is for “people who haven’t visited in a certain amount of time.”

Facebook’s other new preset for custom audiences is for people who haven’t visited in a certain amount of time.
Facebook’s other new preset for custom audiences is for people who haven’t visited in a certain amount of time.

There are some best practices you can incorporate to take advantage of these advanced segmentations. Create promotions to attract people who visited your site but did not yet buy. Also, give visitors information that supplements what they already know; added value may help conversions.

Finally, set up list sizes that make sense for your business. For example, if your business has clients who make fast decisions, even 30 days may be too long. However, if your clients take part in a lengthy decision-making process, you can increase the list size to up 180 days, and keep your business in the front of their minds.

#5: Explore Dynamic Product Ads

Facebook is rolling out dynamic product ads for advertising accounts. This feature, currently available only using the API, enables you to promote relevant products from your entire catalog on any device.

This ad type is going to show items to Facebook users based on what products they have seen on your website or mobile app.

This approach is similar to a remarketing campaign, but with a couple of add-ons. Facebook will show additional products that might be of interest to the user. Plus, you will be able to use lookalike audiences to expand your reach. This means that you can have Facebook match people who are interested in a product with other Facebook users with similar profiles, since they could potentially be interested in products from your catalog.

Finally, dynamic product ad campaigns will be automated, so there will be no need to manually create ads for your products.

If you don’t have access to Facebook dynamic product ads yet, don’t worry. You’ll get to use them soon.
If you don’t have access to Facebook dynamic product ads yet, don’t worry. You’ll get to use them soon.

Even though Facebook dynamic product ads are available only to selected partners, Facebook announced they will be available via the Power Editor very soon.

Conclusion

Test all of the newly available Facebook features to find out what works best for you and your business.

Original Post Credit – http://www.socialmediaexaminer.com/5-new-facebook-features-marketers-use/

Original Author Credit – http://www.socialmediaexaminer.com/author/rocco-alberto-baldassarre/

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Social Media

10 Ways To Use Slideshare For Lead Generation

slideshare
  • Are you using SlideShare as a social media marketing option?
  • Are you using SlideShare presentations to market your business?
  • Have you considered SlideShare as a conversion tool?
  • Do you want more leads?
  • Have you looked into SlideShare?

This article will give you 10 tips to maximize your leads with SlideShare.

SlideShare is useful for sharing highly informative presentations with your audience, but it’s also a hot social platform. Many businesses are missing out on the huge potential of SlideShare as a social marketing and lead conversion tool.

Why SlideShare?

The rise of visual content marketing is forcing marketers everywhere to re-evaluate their overall strategy.

No longer can a marketing professional rely solely on white papers and blog posts to get their message to prospective buyers and customers.

It’s now vital to include a visual element across all marketing campaigns.

SlideShare stats:

  • 60 million unique users log in every month.
  • 400,000 new SlideShare presentations are viewed every month.
  • More than 10 million presentations are uploaded per month.

All that traffic isn’t just to look at power point presentations. You can upload your product’s photos, how-to videos, presentation slides, PDF files and create tips pieces

Here are 10 tips that can help you take advantage of this trend in visual marketing andturn SlideShare into a lead generating machine for your business.

  1. LinkedIn – 

LinkedIn owns SlideShare, which means the platforms work seamlessly together. By participating on SlideShare, you have an important connection with the biggest professional social media platform. If you want to show your expertise in your industry and become a thought leader, the LinkedIn/SlideShare combination is an undeniable powerhouse.

Plus, SlideShare has opened their pro features to all users at no cost. Beyond just uploading static presentation slides, you can also upload video—a perfect opportunity for repurposing webinars or company videos.

You can even upload content that you make available only to a select audience. Just share the link with your VIP customers and they’ll have access to your exclusive content.

slideshare analytics

  1. Content – 

The goal of content is to establish yourself as an expert in your field. SlideShare empowers the modern marketer to do this using a highly consumable visual element.

The idea here is to focus on creating SlideShare content that is relevant to your target audience.

But you should also try to push the boundaries a bit. Look for new content topics that you can tie back to your expertise. This is a great way to broaden the reach of your content and pull in new prospects on their journey to finding a solution to their problem.

Below is a great example of this from mobile app developer Kinvey

kinvey

Of course Kinvey has SlideShare content around their core topic of mobile apps. But they also create content that pushes beyond their initial audience, and this greatly expands their overall reach on SlideShare.

  1. Lead Forms – 

LeadShare is SlideShare’s way of allowing you to collect the emails of people who download your presentations. You can simply insert lead capture forms within presentations, documents and video.

For example, you can set your contact form to show while a user is looking at your slides. The contact form will show up after the tenth slide, at the end of the deck or via a permanent display button on the slide player.

leadshare form

LeadShare makes it easy to collect emails from viewers.

And the best part? If you embed your SlideShare deck on your website or other social networks, the contact form remains intact.

Another option is to set your form to show when a user downloads your original presentation or PDF file.

Regardless of which method you use, you can see your lead captures in the LeadShare section of your Pro Dashboard. As an added bonus, the information is also emailed to you.

To capture the most leads, upload content to SlideShare on a regular basis and make sure your lead form shows on your download.

  1. SEO – 

In some cases, creating presentations that rank for certain keywords can be much easier to get than a good ranking for a post on your blog.

It’s important to include keyword-rich titles, descriptions and tags to give your presentations a fighting chance in the world of search engines, as well as inside the SlideShare search results.

include keyword rich titles

Make sure you spend time writing strong titles and descriptions with these search engine optimization factors in mind.

The fact that your SlideShare presentation is easily embedded into other sites also drives SEO results. Each time someone embeds your presentation it serves as an inbound link.

  1. Include Your URL’s in Slides – 

If you want to move people to your website, lead magnet or contact form, embedded links are key. SlideShare lets you include live links starting on your fourth slide and going all the way through to the end of your presentation.

You can add links to your presentation within PowerPoint or Keynote before you upload your slides.

link in a slideshare slide from uberflip

Including a link in a slide extends your interaction with your audience.

The last page of Uberflip’s clever presentation The Content Marketing Funnel of Love has a Subscribe to Our Hub button at the end. When users click it, they are whisked away to the Uberflip splash page.

subscription form in a slideshare slide from uberflip

Keep your subscription forms short for maximum engagement.

As an aside, I like that the mailing list is easy to sign up for. Uberflip keeps the form short and sweet—users don’t have to jump through a lot of hoops.

By keeping your form questions or requests to a minimum, you’re more likely to get a response.

  1. Embed, Embed, Embed! 

SlideShare presentations are easy to embed just about anywhere online, which extends their reach far beyond the limitations of a website. “Most marketers don’t realize this, but you can embed a presentation in a tweet,” Kevin explains. “You’ve just turned your Twitter account into an effective lead gen tool. Your target audience doesn’t even have to leave the site.”

There isn’t much effort required, either. Just share your SlideShare link over Twitter, and anyone who opens your tweet will find the embedded presentation. Your SlideShare page (i.e., the page where your presentation is hosted) even keeps a record of how many views it’s received through various social channels — Twitter included.

However, the ability to embed presentations and add lead forms is just the tip of the iceberg. To get the most out of your SlideShare efforts, you’ll need a coordinated approach.

  1. Visual Call to Action – 

Your calls to action are what move users to complete your targeted task. You can’t be subtle and expect to get clicks. Be loud and clear—use graphics such as arrows and buttons combined with text to ask for the click-through.

Jesse Desjardin’s popular SlideShare Why You Suck at PowerPoint has three different asks on the final slide. He asks viewers to share the presentation, download the presentation and tweet it out. If he’s wanting to get the word out, it’s working—this SlideShare presentation has almost two million views!

call to action callout in a slideshare slide

Bring attention to your calls to action by using visual graphics and call-outs.

If you didn’t use clear calls to action in your previously uploaded presentations, don’t sweat it. SlideShare is the only platform that allows you to update your posts without losing the social sharing counts and views.

It’s worth taking the time to go back and update your old presentations with visual calls to action and links.

  1. Analytics, Go Figure!

SlideShare has a fantastic analytics dashboard for its pro customers that show some very helpful stats for each presentation you publish. If you’re planning on using SlideShare as part of your overall content marketing strategy, then a pro account is a great investment.

check analytics

SlideShare’s analytics dashboard provides deep insights into your presentations.

It’s essential to measure the key metrics around your presentations to see which ones are performing well. You can view the referring traffic, a breakdown of where the audience is coming from and much more.

This type of info is vital for guiding the decision-making on what type of content to produce more of in the future.

  1. Descriptions – 

The description you use for your SlideShare presentation is just as important as your slides, links, calls to action and contact forms.

What you write here not only helps users, but also it’s important for SEO. Ann Smarty says, “The text you include here is what the search engines see. What you say and how you say it can improve your SlideShare natural rankings dramatically.”

Within the description, you can include links to your company websiteblog or email sign-up form. But don’t feel like you have to limit yourself to the usual links—point people where you want them to go. For example, I linked my Pinterest SlideShare to both a pin and my website.

link in a slideshare description

Many companies are ignoring the opportunity to enhance their descriptions for SEO and other important factors. Don’t make the same mistake!

  1. Integrations! Marry em all – 

Looking for something more sophisticated than an email to track and communicate with the leads you hook? SlideShare’s lead capture feature plugs into Marketo, Eloqua, and Salesforce, and the company leverages an open API that allows marketers to integrate presentations with additional marketing automation, CRM, and data-focused platforms. Because of this, SlideShare lets you manage all of your lead capture efforts from one centralized dashboard.

What do you think? Are you using SlideShare in your lead generation efforts? Do you have any tactics to share? Please join the conversation in the comment section below.

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Digital MarketingMobile AppsMobile MarketingSocial Media

44 best mobile apps and tools for marketers

44 mobile apps

You get a ton done when you’re at your computer, speeding away on the day’ssocial media strategy.

Might there be a way to wring some productivity when you’re away from your desk?

Mobile apps and tools can make it so a marketer’s entire day is filled with opportunities to connect, engage, and share. You can get more done while commuting, lounging, waiting, and any time when you’re not tethered to a desktop or laptop.

Which apps are best for social media marketers?

I gave a huge number of them a test run and came up with 44 amazingly useful apps that can help you accomplish social media marketing tasks with a tap, swipe, or touch.

I’d love to hear which ones are your favorites, and if I missed any that you love to use.

Dashboards and clients for social media management

1. Buffer

Download: iOS and Android

You can schedule updates to multiple accounts on Twitter, Facebook, LinkedIn, and Google+, as well as follow-up with statistics on how each post performed. The newest version of the iOS app allows for sharing and scheduling from inside other popular apps like Safari.

Find an awesome link in your browser? Share it to Buffer without ever leaving the app.

Other options:

2. Tweetbot

Download: iOS

One of the most popular Twitter clients out there, Tweetbot lets you organize and interact with your Twitter stream in whichever way is most productive for you. Separate the stream into lists or channels, and tweet, respond and reply directly from within the app. 44 best mobile apps and tools for marketers: How to manage social media from anywhere

Other options:

3. Facebook Pages Manager

Download: iOS and Android

You can enjoy complete page management controls via this Facebook app, making life super easy for admins who need to make changes on the fly, while you’re on the go.

 44 best mobile apps and tools for marketers: How to manage social media from anywhere

4. Flow for Instagram

Download: iPad

Have you ever tried to view Instagram from an iPad? It can be a bit tough. The official app isn’t universal, so everything that’s made for iPhone gets stretched to fit iPad.

Flow for Instagram solves some of these quibbles with an iPad-specific display of your Instagram feed. You can browse, like, comment, and follow, all from right within the app.

2013 12 18 12.29.50 520x390 44 best mobile apps and tools for marketers: How to manage social media from anywhere

Useful tools for social media marketing tasks

5. Dropbox

Download: iOS and Android

Access important files from anywhere, and share with your team members whether you’re at your desk or out and about. The app is great for previewing shared files like images, perhaps in advance of an upcoming social media campaign.

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6. Evernote

Download: iOS and Android

For note-taking and remembering, it’s tough to beat Evernote. In addition to being an all-encompassing to-do list and swipe file, the mobile app lets you snap a picture of something you wish to remember, and Evernote can pull out text and context from inside the image.

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7. Asana

Download: iOS and Android

Asana is one of the most popular project management services, and their mobile app brings tasks, to-dos, and organization to your phone or tablet, too. Their mobile versions—iPad especially—are useful, intuitive, and beautiful.

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Other options:

8. Trello

Download: iOS and Android

At Buffer, we rely on Trello for a huge number of organizational jobs. It helps us track bugs in our Buffer product, and it’s how we arrange our content calendareach week.

Being able to edit, rearrange, and add from a mobile device is a huge benefit when you’re suddenly onto a new idea.

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9. HipChat

Download: iOS and Android

Distributed teams can get a ton of use out of HipChat for team communication (traditional offices, too). And if you happen to be away from your desk, you can still stay in touch with the conversation, even receiving notifications when someone mentions you directly.

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Other options:

10. Nimble

Download: iOS

Nimble is a super-powerful contacts manager that integrates seamlessly with the social profiles of each of your contacts. Stay connected to your network, and grow your following on your social accounts by syncing your contacts with Nimble.

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11. Mention

Download: iOS and Android

One of our favorite social listening tools, Mention helps you find and follow up with brand mentions all over the Web—blogposts, social media updates, and anywhere else your keywords come up.

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Other options:

12. IFTTT

Download: iOS and Android

There are hundreds of IFTTT recipes you can try to supercharger your social media sharing. The IFTTT app makes it easy to connect services, including the biggest social media sites and your most-used services.

IFTTT wordmark large 220x81 44 best mobile apps and tools for marketers: How to manage social media from anywhere

Amazing image creation tools for on-the-go graphics

13. Over

Download: iOS and Android

Add stunning text to beautiful images. The result: a super shareable piece of visual content that will engage your audience.

 44 best mobile apps and tools for marketers: How to manage social media from anywhere

Other options:

14. Photo Editor by Aviary

Download: iOS and Android

To quickly create awesome images—either from the shots you take from your phone or from existing images you’ve uploaded to your camera roll—you can use Aviary’s rich suite of editing tools.

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Other options:

15. Canva

Download: iPad

One of our go-to resources for creating images for social media, Canva’s new app brings all the features from the web right onto your iPad. Tap on templates, and drag elements into place to create a cool image to share—and share directly when you’re done thanks to Canva’s integrated social sharing.

 44 best mobile apps and tools for marketers: How to manage social media from anywhere

Content apps for finding and sharing the latest news and links

16. Feedly

Download: iOS and Android

Feedly is our go-to app for subscribing to RSS feeds and discovering new content to share on social media. It integrates with all the same great apps as the web version (like Pocket and Buffer), and the forward-thinking gestures on iOS are something to behold—e.g., double-tap to close stories, swipe down to go to the next page.

 44 best mobile apps and tools for marketers: How to manage social media from anywhere

17. Flipboard

Download: iOS and Android

Flipboard takes content from an RSS feed, Twitter list, or category and displays it in a beautiful, flippable magazine format. It’s a great resource for discovering new content and for staying on top of a category or topic.

flipboard android 13 520x199 44 best mobile apps and tools for marketers: How to manage social media from anywhere

18. Daily

Download: iOS

A fun app we built here at Buffer, Daily provides a hand-picked stack of articles that you can share or skip with a simple swipe. It’s like Tinder for content, and it connects straight to your Buffer queue for easy scheduling.

Daily 44 best mobile apps and tools for marketers: How to manage social media from anywhere

19. TED

Download: iOS and Android

Needing some inspiration from one of the world’s best presentations? Pull up a TED talk on your phone or tablet. The TED app contains all the best presentations from their archives, and after watching, you can easily share the ones you most enjoy.

 44 best mobile apps and tools for marketers: How to manage social media from anywhere

20. Prismatic

Download: iOS

The Prismatic app learns from your content tastes and ends up finding and delivering content that is catered to you. It gets smarter the more you use it.

 44 best mobile apps and tools for marketers: How to manage social media from anywhere

Next: Some nice-to-haves

Nice-to-have tools to fill out your social media apps toolbox

21. Dashboard for Google Analytics

Download: iOS

Check in on your traffic stats and campaign results from your phone. Dashboard for Google Analytics shows an easy-to-understand display of your analytics, great for seeing how your social media campaigns are faring.

 44 best mobile apps and tools for marketers: How to manage social media from anywhere

Other options:

22. Google Drive

Download: iOS and Android

All your files are here—completely editable and shareable. Even when you’re offline, you can access and view all your files and documents.

google docs ios 220x389 44 best mobile apps and tools for marketers: How to manage social media from anywhere

Other options:

23. MailChimp

Download: iOS and Android

If you use MailChimp for your email management, its mobile app is a super helpful way to manage your list and your campaigns on the go. Send campaigns (and edit via a companion iPad app), view stats and manage your list, all from your phone or tablet.

 44 best mobile apps and tools for marketers: How to manage social media from anywhere

Other options:

24. Gather

Download: iOS and Android

Another useful app from the MailChimp team, Gather lets you send text messages to your subscribers to keep them updated at events.

 44 best mobile apps and tools for marketers: How to manage social media from anywhere

25. Chimpadeedo

Download: iOS and Android

MailChimp’s email capture app, Chimpadeedo is super useful for conferences and merch tables. Turn the app on, and people can sign themselves up for your list in seconds.

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26. Mailchimp Snap

Download: iOS

And finally (last MailChimp app – I swear!), with Snap you can send an email based on an image you take on your mobile phone. The app syncs with your existing lists, and it grabs your new photo or a photo from your camera roll to place into an email with your chosen text and template.

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27. Hangouts

Download: iOS and Android

Need to connect quickly with a coworker when you’re away from the office? Google Hangouts on mobile can come in super handy in a pinch. Connect and chat with your friends or coworkers, regardless of what device they’re using.

hangouts 520x197 44 best mobile apps and tools for marketers: How to manage social media from anywhere

Other options:

28. Overcast

Download: iOS

If you’re into podcasts for learning or sharing, there are a handful of great apps to try, starting with Overcast. Find podcasts via search, then build a playlist and listen from the app—offline or online.

 44 best mobile apps and tools for marketers: How to manage social media from anywhere

Other options:

29. TapTalk

Download: iOS and Android

Tap a friend’s profile picture to send them a photo or video. This popular social messaging app can be useful for remote teams, conferences, retreats, and more.

 44 best mobile apps and tools for marketers: How to manage social media from anywhere

3o. Paper

Download: iOS

The content app from Facebook takes the vital links and information from your News Feed and delivers it in a nicely-dressed package, perfect for on-the-go consumption.

 44 best mobile apps and tools for marketers: How to manage social media from anywhere

31. WiFi Finder

Download: iOS and Android

If you’re in need of a wifi spot to get work done, pull up this app to see which networks are available in your vicinity.

 44 best mobile apps and tools for marketers: How to manage social media from anywhere

32. WordPress

Download: iOS and Android

The WordPress mobile app makes it easy to manage everything about your site, and it works both for WordPress.com sites and for self-hosted sites.

 44 best mobile apps and tools for marketers: How to manage social media from anywhere

Other options:

33. SlideShare

Download: iOS and Android

View and organize all your favorite SlideShare presentations from your mobile device. The app even lets you store presentations for offline viewing when you’re not connected to the Internet.

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All the official apps of the major social media channels

34. Facebook

Download: iOS and Android

All the features you’ve come to know and love form the Web version of Facebook. And when you log in to the Facebook app, you can then quickly and easily manage Facebook logins at other sites and apps, too.

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35. Twitter

Download: iOS and Android

A really wonderful interpretation of the Twitter stream and profiles, with easy links to lists, direct messages, and notifications.

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36. LinkedIn

Download: iOS and Android

The best way to manage your professional contacts on-the-go. You can check out your connections, post updates, and even discover, save, and apply to recommended jobs:

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37. Google+

Download: iOS and Android

An intuitive and fast way to browse through your Google+ feed and manage your profile and page.

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38. Instagram

Download: iOS and Android

One of the fastest-growing social networks, the photo app is the biggest one on this list that remains app-only. If you want to run a visual marketing strategy through Instagram, you’ll need the app.

The app has taken lots of strides in the past few months, including the release ofHyperlapse video. See below for an example:

#hyperlapse buenos aires.

A video posted by Emiliano Elias (@eliase) on 

39. Pinterest

Download: iOS and Android

Simple and intuitive to view, like, and repin. The Pinterest app is ideal for idle browsing, and it supports sharing to Pinterest from browsers and other apps.

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New and fringe social media channels to try

40. Snapchat

Download: iOS and Android

With Snapchat, you can take a photo and share a photo, then the photo disappears after your friend views it. Marketers are still figuring out how best to take advantage of this. Some early pioneers include McDonald’s, Taco Bell and General Electric.

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41. WhatsApp

Download: iOS and Android

The mobile messaging app (that is now owned by Facebook) lets you send text messages to friends and colleagues. Like Snapchat, this is one that marketers are still feeling out. There have been lots of articles written on how marketers might take advantage of WhatsApp.

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42. Vine

Download: iOS and Android

The microvideo app from Twitter lets you record six-second videos that play on a loop. The integration with Twitter is seamless, so your videos will appear and play with ease. Some great use cases so far have been brands using it for how-to videos, like this one from Lowe’s.

43. Tumblr

Download: iOS and Android

For brands on Tumblr, you’ll find the same great features and tools from the web version here in the mobile app, including a powerful hashtag search and easy profile edits.

tumblr app 220x378 44 best mobile apps and tools for marketers: How to manage social media from anywhere

44. Quora

Download: iOS and Android

The crowdsourced answers website has a lot of neat uses for marketers, especially as a source for information and content ideas. You can check in on the latest questions and topics from the app.

quora interface update 220x149 44 best mobile apps and tools for marketers: How to manage social media from anywhere

Conclusion

As you can see, there are a huge number of helpful apps for marketers to try. You probably don’t need all 44 on your phone, but hopefully you identified a few that can help make your marketing efforts all the more efficient.

Which mobile marketing apps do you use? I’d love to hear your favorites in the comments.

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Social Media

Want the perfect Facebook Post? Read this to understand Facebook’s algorithm

Facebook Post

You post to your Facebook page, hoping you’ve hit upon something that works.

How great would it be know that the post you just published had the best chance of maximizing clicks, likes, and comments.

Facebook posts especially—given the dramatic dip in reach—can feel like a mystery. How do you create the perfect Facebook post? Does the perfect Facebook post even exist?

I went looking for answers and came across a heap of best practices and examples of what goes into a perfect Facebook post. Check out the results below, test out the tips and strategies on your own posts, and watch your Facebook stats climb.

Right off the top, here’s what I found as the five ingredients that go into a perfect Facebook post. I’ll dive into more detail on each of these further down in the article.

A perfect Facebook post:

  1. is a link
  2. is brief—40 characters or fewer, if you can swing it
  3. gets published at non-peak times
  4. follows other posts on a regular schedule
  5. timely and newsworthy

Several Facebook pages have found great success with this particular style of post. Take this one from The Muse, for example (a Facebook page that routinely engages 50 percent of its fans per post). It nails the elements of post type, length, and imagery.

Screen Shot 2014 10 31 at 5.04.34 PM 520x535 The anatomy of the perfect Facebook post: Exactly what to write to get the best results

Of course, as with all of the best practices mentioned below, you can take them as a jumping off point to your own experiments and tests. I’ll be testing them, too, on the Buffer page and looking forward to sharing with you the results later on.

Let’s get into a bit more detail about each perfect ingredient.

1. A perfect Facebook post is a link post

The data here is pretty compelling:

[infobox style=’regular’ static=’1′]Link posts that use the built-in Facebook link format receive twice as many clicks compared to links typed into a photo update.[/infobox]

The data comes from Facebook itself, which performed studies on the number of clicks for different post types. Their findings suggest that link format trumps photos, and their guidelines point to a post type—status, photo, link, video—that fits the story.

When sharing content on Facebook, the choice is often between sharing as a link and sharing as a photo. It would seem the best results will come from links.

So what does a link post look like compared to a photo post? And how can you publish one and not the other?

Link posts take advantage of meta tags from the webpage, including information on the page’s title, description, and photos. When you paste a link into the update box on your Facebook page, Facebook will pull this information in automatically and place it in a link format. Here’s an example from the Buffer page.

buffer facebook 520x484 The anatomy of the perfect Facebook post: Exactly what to write to get the best results

Photo posts require that you upload and attach a photo to your update. The photo stands alone, underneath the custom text that you choose to add. You can include a link in the custom text as well (these are the links that fail to get the better click rate compared to link posts).

Screen Shot 2014 10 27 at 11.03.56 AM 520x422 The anatomy of the perfect Facebook post: Exactly what to write to get the best results

The way to create a link post might not be immediately clear from the update composer on Facebook. When you’re writing a new update, you won’t see an icon to enter a link. The options up top are for Status, Photo/Video, and Offer/Event.

Screen Shot 2014 10 27 at 11.06.35 AM 520x159 The anatomy of the perfect Facebook post: Exactly what to write to get the best results

To share a link, copy and paste a URL into the composer window. After a second or two, Facebook will display the link’s meta information—title, description, and photo.

Once this happens, you can delete the URL out of the composer window and type in your own catchy intro.

buffer fb post 520x547 The anatomy of the perfect Facebook post: Exactly what to write to get the best results

To get things looking exactly right with the link that you share, you can control the text and image by editing the open graph tags on your page. We’ve written here about how this whole process works, and if you want to check your progress before publishing an update, you can plug in your URL into theFacebook Open Graph Debugger tool to get a preview (and check to see what might need fixing).

As far as what to type (and how much to say), there’s a perfect amount for that, too.

2. A perfect Facebook post is short, as little 40 characters if at all possible

Posts at this length tend to receive a higher like rate and comment rate—in other words, more engagement.

A Buddy Media study of 100 top on Facebook found that 40 characters or fewer receives the most engagement on average (it also happens that these ultra short posts are the least frequent types of posts on Facebook).

Other studies have confirmed the “shorter is better” maxim. BlitzLocal studied11,000 Facebook pages and found that engagement increased as posts got shorter. Track Social noticed the same effect in its study: So-called “tiny” posts of zero to 70 characters saw the most likes, comments, and responses.

fb chart The anatomy of the perfect Facebook post: Exactly what to write to get the best results

Forty characters doesn’t sound like much. What type of a message can you fit into your post with so little space?

Here are a couple examples:

 

Screen Shot 2014 10 28 at 8.19.42 AM 520x526 The anatomy of the perfect Facebook post: Exactly what to write to get the best results(27 characters)

 

 

Screen Shot 2014 10 28 at 8.22.47 AM 520x464 The anatomy of the perfect Facebook post: Exactly what to write to get the best results

(48 characters)

And keep in mind that you’ll also get to use the link’s title and description text to entice readers to click, comment, and engage. The 40-character intro is more of a teaser, supplemented by the text in the link itself.

3. A perfect Facebook post is sent at non-peak hours

The thought process goes like this: You compete with hundreds of thousands of posts to be seen in the News Feeds of your fans. If you post your updates when few others are posting, your updates stand a better chance of making it through.

We’ve referred to this “Late Night Infomercial Effect” before. And Track Maven found some data to back it up.

In their study of 5,800 pages and over 1.5 million posts, Track Maven came up with best practices and advice for brands. Among the tips, post on Saturdays and Sundays and post after regular work hours.

[infobox style=’regular’ static=’1′]In order to land a spot on a user’s Facebook News Feed, try shifting your scheduling strategy from posting during the most popular times in the workweek to the most effective times.[/infobox]

Graph1PostFreqandEffectTOD The anatomy of the perfect Facebook post: Exactly what to write to get the best results

 

The best window for a workday is 5:00 p.m. to 1:00 a.m. Eastern Time. For another bump in engagement, try posting on the weekend.

Here’s a helpful infographic, created by HubSpot and Track Maven.

4. A perfect Facebook post is part of a consistent sharing strategy

Mark Schaefer and Tom Webster analyzed data on 8,000 Facebook pages (data courtesy of AgoraPulse) to identify how brands were impacted by the apparent drop in organic reach. They came away with some intriguing stats (more than 70 percent of pages had a 30 percent or more decline in organic reach) and some best practices from the handful of pages that are succeeding.

In particular, they focused on four pages that had found success and the four characteristics that each page had in common:

  1. They target an audience with a strong passion
  2. They publish very good content (at least, very good for their target audience)
  3. They publish very consistently (at least once a day, often more)
  4. They get a LOT of shares (thanks to the 3 points above), and shares are what offers the highest level of “viral” visibility for a page’s content.

Let’s assume you have an audience that is passionate about your page (which is why they became fans, right?). Let’s also assume that you are publishing good content.

What’s the key third ingredient? Consistency.

The successful pages in this study posted at least once a day, creating an expectation among its fans of consistent, quality content. There are several ways of staying on schedule with your Facebook posts; set up a content calendar or sign up for a free scheduler like Buffer. Then start filling your queue with quality content.

5. A perfect Facebook post includes a newsworthy element (optional)

This last point might not apply to some brands whose content and industry don’t lend itself well to timeliness. Still …

If there’s ever a way to slip in a newsworthy angle to your Facebook post, do so.

Facebook’s latest tweaks to its News Feed algorithm give a slight boost to timely, trending topics.

[highlight color=’white’ backcolor=’#ff0000′]We’ve heard feedback that there are some instances where a post from a friend or a Page you are connected to is only interesting at a specific moment, for example when you are both watching the same sports game, or talking about the season premiere of a popular TV show.[/highlight]

Facebook is making this update in two ways:

  1. Factoring in trending topics
  2. Looking at when people like or comment on a post

The first element is related to Facebook’s “trending” section of the site, which identifies topics and conversations that are popular among users.

trending 11 730x275 The anatomy of the perfect Facebook post: Exactly what to write to get the best results

 

The second element factors in the rate at which users are liking or commenting on a post. Facebook currently looks at total number of likes and comments as a factor in whether or not to display a post in the News Feed.

With this latest update, another consideration will be when those likes and comments occur.

What does your perfect Facebook post look like?

Hopefully these best practices have given you some ideas on what to test with your Facebook marketing strategy.

  • Do you get more engagement when you share an optimized link or a photo?
  • What is your perfect Facebook character count?
  • Can you get more reach by posting at night and on the weekends?

I’d love to hear how these tests go for you and if you’ve found perfect practices for your Facebook page already. Please do share in the comments!

Source – http://thenextweb.com/socialmedia/2014/11/01/the-perfect-facebook-post/

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